10 Ecommerce Tips to Grow Your Brand in 2022
5 Practical Tips For Small Businesses Making the First Steps Toward Ecommerce
Ecommerce has completely and utterly transformed the landscape of retail. The range of products and services which are purchased through digital platforms is virtually endless, including everything from groceries and electronics to clothing and toiletries. National, multinational and international brands alike have been operating successful ecommerce platforms for a number of years, but these household names aren’t the only ones profiting from the e-commerce revolution.
More and more small businesses are running successful and profitable online stores, and in this article, we’re going to be looking at why the opportunities provided by ecommerce are so lucrative, profitable and indispensable.
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These tips are just the beginning of your investment in growing your ecommerce brand. Sign up for our free ecommerce course taught by Gretta van Riel so you can learn how to start and scale a successful ecommerce brand from scratch.
Luke Ferris is the content editor at Foundr and writes about leadership, podcasting, and pop culture. He is a graduate of Michigan State University’s journalism school, and his bylines include Issue Media Group, Michigan History Magazine, MLive.com, Habitat for Humanity, Holland Sentinel, and Gordon Food Service. When he’s not writing, he’s podcasting, discussing cinema over coffee, watching Tottenham Hotspur FC, or reading a book at the beach.
9 ways to grow your eCommerce business in 2022
Business is booming when it comes to eCommerce, but the fact remains that if you want to grow your eCommerce business, and attract more customers and traffic, then you must market it. There is more opportunity out there for you right now but remember, there is also more competition.
eCommerce will continue to grow in 2022. So, if you are deadly serious about the growth of your eCommerce business, you should already be seeking to put a strategy in place to help your business move forward.
There are many ways you can ensure your eCommerce business continues to grow but of course not all will be suitable for your specific business or its needs. There are some processes that apply to most though and which can be easily implemented.
How to grow your eCommerce business
1. Ramp up your customer service
When consumers receive excellent eCommerce customer service or know that should they have a question or a problem, you are easily contactable, they are more likely to buy from you as it gives them additional peace of mind.
Remember, we live in a world of wanting instantaneous results which is why Chatbots – automated customer service software systems allowing online chat without human interaction – are an excellent choice for your customers to easily reach you with their queries. If you can answer a query quickly, the chance of the sale is higher so your conversions should increase.
How? If you’ve got time on your hands, you can build your own Chatbot. However, most eCommerce businesses will want to look at specific Chatbot software. There are some free ‘out of the box’ Chatbots which are worth considering and others which can be commissioned to be built and tailored to your individual requirements.
If you’re an eCommerce business selling on multiple channels, then you might want to consider an eCommerce helpdesk like eDesk which consolidates your customer queries from sales channels, social and email into a central shared dashboard.
2. Publish blogs and newsletters
Leveraging content is one of the most effective and proven ways to help your eCommerce business grow. Unfortunately, many business owners ignore the power of this strategy because it takes time and effort and results are not instant. It’s a long-term approach that works only when quality and consistency are involved!
Writing and posting engaging content on your blog can massively boost your organic SEO – but only when implemented correctly. One or two posts every few months isn’t going to cut it. Likewise, if you only post sales-orientated content, that won’t work either. The more helpful and engaging content you publish, the more visible your eCommerce business will become online – and the more customers you will attract.
Similarly, sending weekly bi-weekly or monthly newsletters – again written with educational and helpful topics in mind – to your prospects and customers will remind them of you. It will also instil trust and help them see you as the expert in your niche – so they are more likely to buy from you!
How? Blog posts and newsletters should be educational, engaging and informative – think e-guides, checklists, ‘how-to’s’ and ‘tips’ type subjects relating to your business or product and aimed at your target audience. Post at least once a week on your blog and send a newsletter monthly. If you don’t have time or the ability to write content yourself, you can outsource this to a professional content creator.
3. Post on social media
Just like publishing content on your blog and sending out in a newsletter, social media is a fantastic eCommerce tool that can bring you a greater reach and help you influence shoppers with your product or service.
Facebook and Instagram are particularly crucial for the opportunity to publicise product promotions or special deals, so you must have a strong presence with a business page on these platforms.
Again, you shouldn’t just post offers and product information on your social media – that can turn consumers off. You should offer genuine, helpful information alongside your product or service.
How? Post every day. Yes, really! Just like your blog posts, consistency is key as it sets your eCommerce business into the minds of your target audience. Get a good mix of posts out there. Some sales, some product promos and some educational and informative posts. Spread your eCommerce business across all social media platforms – Facebook, Instagram, Twitter, LinkedIn so that you really expand your reach.
4. Give Google Shopping a go
Google Shopping offers free ads to merchants after a period when its paid for service was the only option available. It’s free, so why wouldn’t you take advantage to help your eCommerce business grow?
Google Shopping ads can help you get your products in front of customers as it’s a type of comparison search engine. The great thing is that they are visual too. A typical Google Shopping ad includes a product image, the price and your business or store name. When customers search for a product on Google, if your product description meets the criteria searched for, then it will appear in front of the customer. You’ll only pay each time someone clicks on one of your Google Shopping ads.