While you want it to be easy for readers to share your content, you also need to ensure your content is being shared correctly and effectively. Digital marketing has grown immensely, which means at some point you have to consider upping your search engine optimization (SEO) best practices.
6 Ways to Immediately Boost Your Social Media Traffic
Building social media traffic is a lot like a city planner knowing how to efficiently get traffic in and out of a city. If each roadway into a city is a different source of website visitors, your social media traffic should certainly be a pillar to your highway infrastructure.
Getting people to your website through social media engagement can be tricky, especially if you’re on a limited budget and already attempting paid advertising. While paid social can certainly help boost your website traffic, how do you get people to go to your social channels?
As we all know, social media has the ability to be a major source of traffic to your site. The larger presence you build on social media, the more you can rely on steady social media traffic to your site.
How Do You Increase Social Media Traffic?
Increasing your social media traffic happens when you engage and build relationships on each network. Being readily available for customers, brand loyalists and potential buyers it helps you nurture these people through the purchasing process.
Each social network is different, but to get an immediate boost in your social traffic, there are some steadfast rules to follow for all your social channels. Remember that your content says everything about your brand, so make sure your blog posts, case studies or infographics go above and beyond to make the social sharing aspect greater.
Choosing the right social media channel for your business
Ask questions like: What do they like or dislike? What motivates them? Are they career oriented? (HubSpot is doing an excellent job attracting these kinds of followers). Are they the trend followers? Are they sociable followers? (Example: Buzzfeed is doing a great job in attracting sociable and trend followers). Are they attention seekers? (this type would do anything for likes). For help in discovering your audience, you can use social listening tools to monitor keywords related to your business.
You don’t have to be on all social media channels, just the ones that best help you accomplish your goals. Because even though setting up a profile won’t cost you anything, managing it will cost you time! Facebook and Twitter are great mediums for B2C (business to customer) type interactions.
Let’s talk hypothetically here. Imagine you own a bar, and you search for a hashtag such as “beer”; you’ll find out what people in your city talk about when to come to your services, and you can interact with them, and give them offers via a simple @ sign.
Linkedin is great for B2B (business to business) type interactions. Even in business to business environments, the core element is the human; businesses are groups of people, be attractive to people and businesses will find you interesting.
Pinterest is all about the visual element (Infographics and photographs, anything visually informative and relevant to your brand). Retailers love Instagram because it offers them the perfect opportunity to showcase their products.
I like and recommend SlideShare; you can present even the heaviest and complex information in a way that your target audience will easily understand. People go to SlideShare to get educated on complex issues, find solutions to problems, and of course, see some great presentations!
Let’s talk about costs for a second, shall we? At a first glance, social media will only cost you (or the person you give the task to) a few hours a day, which is nothing compared to the increase in sales that it can bring you. By increasing the traffic to your website significantly, all you have to do is close the deal.
What should I post on social media?
After choosing your social media networks and fully filling out your profiles, the next step is to create and publish posts. But how do you do that? Check out what your competition is doing and do it better than them!
After a while, you’ll find your voice or tone and put together your posting strategy. Use any relevant skills you have, for example if you’re good with photographing and Photoshop, you can share images and photos on Pinterest and Instagram.
Images and visual elements in general (videos, gifs) get more views, clicks, reshares and likes than any other type of post. On Facebook and Twitter, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than posts without visual content.
Make sure you include visuals, hashtags, short text and emoticons when relevant for more interaction. You can post links, images; you can re-share, post quotes. A good idea would be to post the same type of content all week except for one day on which you post a different kind of content (to observe the effect it has in audience engagement).
Content Shared More than Once Might Go Viral
Not long ago, one of our own writers had a post go viral a full month after it was originally published, thanks to her implementation of this exact social promotion strategy. Julie’s message schedule was pretty simple. She tweeted once when the post went live, and then repeated it once 30 days later. The first tweet went relatively unnoticed, but the second one (a full month later) took off.
Regarding the message, Julie says: “The original publishing of the post didn’t cause much interest, beyond regular readers, nor did any of my posts on Facebook, Twitter, Tumblr, or LinkedIn. It was a little tweet I sent out, just one tweet, a month later. I was very glad I had put into place a structured system that didn’t just blast out one social message at the moment of publishing and call it good enough.”
In Julie’s case, that second tweet brought her some pretty big traffic, and made the extra effort totally worth it. By sharing your content on social media more than once, you not only stand a chance of doubling your traffic, you also may double your chances of striking a chord and going viral. Of course, you should never become a spammer. Always remember there is a right way and a wrong way to share your content. Choose wisely.
Social media traffic
This means finding out when your followers are most active, when you get the most engagements, etc. You’ll need to analyse your post performance at different times of the day and on different days to get an idea of this.
#1: Make Your Content Easy to Share
You drive more traffic to your site by reaching more people with your content and getting them to click on your links. The best way to achieve this is by getting your existing audience to share your content with their networks. So you need to make it easy for your blog readers to share your posts on social media if you want to drive more social media traffic.
This includes adding social share buttons to your blog posts so people can simply click on one to share the post. Take a look at how HubSpot adds not just one but two sets of social sharing buttons to their blog posts.
In addition to this, you could give your readers the option to share snippets of your post by using Click to Tweet . This way, they’ll be sharing the most intriguing parts of your post to entice their followers to visit your site to read more.
Social Media and Traffic:
The social media world is home to more than 3.4 billion active users. Social media is said to be the primary source for generating eCommerce traffic. Social media leads ahead of the traditional media in driving traffic to your website. They bring in ample of opportunities to gain the business visitors and convert into leads.
1. Optimize Your Social Media Profiles:
Social media profiles play a crucial role in brand building and recognition. A good social media profile can drive a good amount of traffic to your website. Optimizing your social media profiles are as important as optimizing your website’s SEO. Ensure your social media biographies include relevant keywords. Also, make sure you do not miss any information while filling your profile details.
2. Engage with Your Target Audience Consistently:
Social media helps you connect to your target audience directly. You can interact with your audience, get feedback in real-time, and better your customer experience. Consistent engagement with your audience can boost traffic to your social media profile and website. This also improves the opinion of audiences in the company’s perspective.
One of the most vital aspects of social media management is to keep your audience consistently engaged. Digital engagement with your audience is a seamless process and should not be combined with self-promotion. For a successful audience engagement with your brand or website, you need to consider several points in mind:
One of the social media marketing strategies is managing your social media inboxes regularly.
Once, you learn the art of using social media management tools, you can stay at the top of the social game. Lead through your single-stream inbox with social events, and a niche content in your social feeds. Gaining your audience’s visibility will take time, but you need to put efforts to drive traffic continuously.
3. Post Consistently:
Every social media user desires to achieve accountability of a good list of followers. Posting regularly on your social media can help you develop an excellent social media marketing strategy. Posting frequency and the number of followers and likes you gain depends on certain factors like:
For this, you must measure the best frequency with your audience. You can also monitor the posting frequencies of other brands and your competitors. This helps you define your frequency to increase social media engagement.
4. Create Viral Content like Memes:
The term “viral” is pretty much related to social media. Anything you find unique, enticing or relatable has the potential to drive more traffic. Viral contents are quintessential if you want to increase your site traffic. However, it is not an easy deal at all. Remember, not all your posts can be viral. For content to be viral, it is essential that:
We all dig into content that contains humor or hilarious memes. All of us are enjoying them and welcoming them. Some are funny videos, gifs, or images with secure messages or funny captions. You can easily incorporate these memes to your brands or products. Make sure you use it for fun and publicity. Stay away from any sensitive issues that may get in the way of your brand identity or that may stir controversy.
The viral recipe or food videos are taking over social media by a storm. These drooling videos and visuals make us want more. These viral videos have something in common. They are appealing to human senses, and things that make them more indulging are
5. Focus on Sharing Visual Content:
As per the factual figures, visual content can get you more likes and shares than the ordinary content. Invest time in creating visuals that speak volumes about you, your brand, and your niche products. Make sure your visuals are too unique to get unnoticed. Later, focus on sharing the same with your target audience.
6. Post Actively and When your Audience is Active:
The key to increasing your follower count is consistent posting. For these businesses have to be proactive in their social media game. To increase the visibility of your profile, focus on regular publishing. Once you see a spark in your social media traffic, do not be lazy to post. It is a continuous effort that you need to make to shine in this challenging world.
To maintain a publishing schedule, you can use social media management tools available online. You can also use social media planner or calendar to optimize your publishing activity. These tools help you post regularly considering the location, time zone, and necessary factors. Take out the metrics of how much you post typically on each social site, and what is the time you publish your post?
6. Run Q&A Polls and Social Media Contests:
Social media contests and polls are interesting and exciting ways to engage your audience. Such activities also help you improve the communication gap between you and your target audience. Running quizzes, polls, and contests can indulge your audience in sharing, talking, liking, and following. This also makes them aware of your brand, website, and products.
Tip 6. Share links in social media groups
Leverage social media groups to drive traffic to your website. Seek out the people most likely to be interested in your content and click on your links by sharing your content in groups dedicated to your field.
How you present your social media visuals and the text you use in your captions can also help increase your social media referrals. Find a way to pique your audience’s curiosity and leave them wanting more. Here are a few techniques you can use:
- Create a hook: Hook your audience with something interesting to get them invested, such as an intriguing headline or the first part of a story. Then let them know that they can find out more on your website.
- Appeal to their FOMO: You can rely on people’s fear of missing out (FOMO) by underlining how indispensable it is for them to find out more (on your website), and how they don’t want to be the last ones to know.
- Use emotions: Emotional messages or provocative images can appeal to your audience’s emotions, leading them to be emotionally involved and wanting to continue engaging with your content.
- Add a CTA: A simple and effective way to encourage social media followers to check out your website is to simply tell them to do so. Add a short and clear call-to-action (CTA) with the link to your webpage in your posts.
Whenever you use the above techniques, be sure to always deliver on what you promised in your post when users click through. And steer clear of misleading or sensationalized clickbait headlines that lead to low-quality webpages. While clickbait strategies might help you drive more traffic in the short term, in the long run, people will be less likely to click through, fearing that they might be disappointed again. In addition, research found that, while clickbait headlines might increase clicks, users tend to like and share the content less.
Social media traffic
Facebook continues to be the most popular and largest social media site with 2 billion monthly users. According to reports, nearly 8-in-10 Internet users in America use Facebook (79%). More recently, older adults have started to join Facebook.
How to Drive Social Media Website Traffic
I’ve heard a lot of ecommerce site owners say that social media didn’t produce the results they expected. They struggle to get likes and shares, and the traffic they produce from social media is almost equal to zero.
I’m here to tell you: Don’t give up on your social media effort! Sure, there are plenty of other stores on social media, and everyone is competing for customers’ attention. But, that shouldn’t hold you back. You just need to learn how to stand out from the crowd.
We designed this guide to help ecommerce stores that don’t have an in-house social media guru. This is a step-by-step guide to the best practices for using social media to drive traffic to your site. Plus, at the end of the article, you can download our Social Media Management Checklist for FREE.
Social media basics
1. Set goals
Before you start posting on social media, set goals. You need to determine what KPIs – key performance indicators – you want to measure. You can look at likes, the number of followers, the level of engagement, and importantly, how much traffic you drive from each post or each social media network.
2. Track your KPIs weekly
One easy way to do this is to create a Google Sheet or an Excel spreadsheet where you can track your numbers. Every Monday, start your week by checking your KPIs and analyzing the results. Make some changes and then check to see the impact the following week.
It helps to follow the general rule of A/B testing: don’t make too many changes, or you won’t know what works, and what doesn’t. Make small changes and track the impact of each change to create a winning strategy overall.
3. Know your audience
Knowing your audience is the key to success on social media. By knowing your audience, you will know what appeals to them, how you can stand out from your competitors, and how to simply get noticed in a busy newsfeed.
4. Know your limits
How many accounts can you optimize at once? How many free hours do you have? Do you have the resources to have a dedicated person manage your social media? Answer these questions before you get started. It’s better to be “awesome” on 2 platforms than be “okay” on 5 platforms.
Reason 1: Content Overload
Each network handles the algorithms differently. Instagram claims to show us every post from everyone we follow, but prioritizes the order we see them in. Facebook has possibly the most sophisticated algorithm that restricts what we see. Twitter lets us switch between algorithmic and non-algorithmic feed while LinkedIn seems set to copy Facebook’s strategy.
Before we delve into discussing platform-specific content types that can help you earn more click-throughs, let’s first focus on the most basic strategy to boost your social media traffic – collaborating with your audience.
Step 6: Schedule
We use MeetEdgar for our scheduling and automation across Twitter and LinkedIn. We’re able to make categories, and choose what time content publishes using those categories — the library will randomize itself and post content in rotation so that you’er not bombarding people with the same tweets day after day.
When you’re broadcasting your content, you have everything you need to schedule your content. After we’ve loaded our three tweets into Hootsuite the first day our content is published, we take those same splinters and immediately load them into MeetEdgar.
This tells us when copy is getting fatigued and if we should update it—it’s also where quote images come into play. Content blurbs get tiring and are easily ignored. Image based tweets will keep your followers on their toes and clicking your content.