Month: July 2022

The Only 10 Ways to Make Money From Content Marketing

media-marketing-revenue-model

In this article.

You’ll learn all about content marketing, how it is different from traditional marketing, and what is so special about it. Also, you’ll discover 3 content marketing strategies that helped me generate over $500,000 in just three years.

what is content marketing strategy

A content marketing strategy is a longstanding approach that focuses on nurturing a strong relationship with your target customers by consistently offering them the number one best possible source of content in your niche.

This is the core of my marketing philosophy. Your goals are to use content to solve the problems that your core audience is facing. And then, eventually, you will generate a customer base as well.

Why Do You Need a Content Marketing Strategy?

benefits of a content marketing strategy

An effective content marketing strategy will give your audience what they need to make their lives better. And eventually, this leads to them becoming your customers.
Why?
Because content marketing is different from the other informational trash you receive from businesses trying to sell you stuff.

A content marketing strategy will help you achieve your dreams, fulfill your goals, leave your uninspiring job, and earn way more money. You can also discover your true purpose in the world. But. you need to crush it with your content marketing content.

Direct revenue

There are five methods by which companies can directly generate revenue from an audience group: advertising/sponsorship, conferences and events, premium content offerings, donations, and subscriptions.

1. Advertising/sponsorship

Ann Reardon – The YouTube baking queen, who now has over 3 million subscribers to her YouTube channel How to Cook That, makes the majority of her revenue from YouTube advertising royalties. With few resources, Ann was able to differentiate her message by focusing on what she calls “impossible food creations.”

Redbox – The popular DVD delivery service (that sits in a box outside physical retail stores) offers an e-newsletter to customers focused on new movie and game releases. Each newsletter includes one or multiple sponsors (generally promoting their own games and movies) that pay Red Box to reach its audience.

The largest media brands in the world, like The Wall Street Journal, are generating substantial revenue from sponsored content. According to The New York Times, young media companies such as Vice generate the majority of their revenues from sponsored content, while The Atlantic and Slate both say sponsored content is over 50% of their digital revenue stream.

Forbes – Large companies, such as SAP, pay Forbes a monthly fee for the opportunity to publish content that looks like editorial content as part of the Forbes BrandVoice program. These programs run upwards of $75,000 per month for sponsors.

Conan O’Brien – Conan and his Team Coco have been producing sponsored content placements on his late-night show for years now. In one situation, Conan and sidekick Andy Richter talk about their “Cyber Monday” issues, which result in a pitch for PayPal.

While an advertisement generally involves interrupting a user’s experience with a product or content promotion, a sponsorship is an underwriting of a piece of content, generally by one company. The benefits of sponsorships include leads (a sponsored download) and/or brand awareness (sponsoring a podcast or television program).

Content Marketing Institute – CMI favors a sponsorship model over an advertising model for the majority of its products. Each podcast episode, research report, and webinar has a single sponsor.

pnr-sponsor-example

ESPN’s Mike and Mike – The popular morning show (syndicated on radio and televised live on ESPN2) has been sponsored by Progressive Insurance for years. ESPN does this with a number of its live shows, including Pardon the Interruption (PTI), which is generally sponsored by a spirits company.

2. Conference and events

According to CMI/MarketingProfs research, approximately seven in 10 enterprises create and manage their own events. Some of these are small client gatherings, while others are full-scale events with exhibition halls and concurrent sessions. Revenues are driven, for the most part, through paid registration to the event or sponsorships, such as parties or exhibition space.

Minecon – Minecon is the official event of Minecraft, the online multi-player building game owned by Microsoft. In 2016, the annual event attracted a sold-out 12,000 attendees (the $160 tickets sold out in minutes) as well as an exhibition hall featuring the latest Minecraft technology and merchandising (where Microsoft accepts booth fees from sponsors and partners).

Lennox Live – Lennox is one of the largest manufacturers of heating and air conditioning equipment in the world. Every year, it attracts the leading contractors and distributors from around the United States, offering education around technology, marketing, and business practices. Exhibiting partners include companies such as Honeywell, Cintas, and Fluke. Lennox generates revenue directly from attendee fees, as well as more than a dozen manufacturing and service partners.

3. Premium content

Digital Photography School – Darren Rowse launched DPS as the leading source for beginning photographers about how they can get the most out of their picture-taking skills. DPS generates millions per year by developing premium e-books and specialty reports for direct sale. DPS’ premium content sales have become core to the company’s monetization strategy.

BuzzFeed (Tasty) – BuzzFeed’s time-lapsed cooking videos have been viewed over 40 billion times (yes, billion with a b) in the past two years. One of the ways BuzzFeed monetizes that success is through customized cookbooks. In 2016, BuzzFeed launched Tasty: The Cookbook, a hard-copy book that can be customized by the buyer depending on their recipe tastes. In just a few weeks, the print-on-demand cookbook sold over 100,000 copies.

Step 8. Create a Content Calendar

For example, you can use Google Calendar and simply put the due dates for each piece of content there. That works pretty well, especially if you’re not publishing a lot of content.

That’s the simplest approach, but if you’re publishing a lot of content, and have to manage a content team and the production workflow you’ve decided on, then you’ll likely want some more features.

Options for managing this include productivity and task management tools like Asana (shown below), or a purpose-built editorial calendar tool like CoSchedule. Both of these will allow you to schedule different parts of the content creation process.

sample asana content calendar

answer the public search results

Pick a question that seems relevant to your audience, decide on the type of content, such as a blog post, and add a title to your calendar. Repeat the process till you have planned out content for the next few months.

Step 11. Measure Results

Finally, it’s time to assess the success of your content marketing strategy. To do this, you’ll return to those KPIs you set at the start of the content strategy plan, and see what’s changed and whether you’re hitting your targets.

Other tools for tracking content marketing success include Google Alerts and Mention. Both of these will let you see if your content is being mentioned and shared, helping you hit those KPIs for awareness and engagement.

Tools like SEMRush will help you to assess KPIs for the search rank of your content. And you’ll be able to track email signups through the analytics in your email marketing software.

Sharon Hurley Hall has been a professional writer for more than 25 years, and is certified in content marketing and email marketing. Her career has included stints as a journalist, blogger, university lecturer, and ghost writer.

Source:

https://www.milesbeckler.com/content-marketing-strategy/
https://contentmarketinginstitute.com/2017/05/make-money-content-marketing/
https://optinmonster.com/how-to-create-a-successful-content-marketing-strategy-in-8-simple-steps/


How to write a tribute speech to someone

How to write a tribute speech

How to write a tribute speech to someone

Today we are going to tell how to write a tribute speech. We all have beloved people who are the dearest to us. Whether they are alive or not, we want to express our admiration, love and respect. A tribute speech is a great opportunity to make it. Well, let’s consider how to write a tribute message? We also recommend you to look through the samples below.

A tribute speech is a special category of speech aimed to express any positive feelings for someone. It helps to pay tribute to your relatives, friends or someone else. This kind of speech shows the real abilities and achievements of a person. For example, we can pay tribute to soldiers who protect our country or scientists who give us their ingenious works.

The tribute is given at many events and the most common cases are the funeral tributes. However, this is fundamentally wrong that they are meant to show the achievements of the deceased. Actually, a tribute is quite normal and acceptable for people who are alive. It also can be thank-you tribute to a someone who has done something good for you in the past. In fact, you can find many reasons to say nice words.

Before you start to write a tribute speech, take into account some important things. Firstly, you should find out about the event itself as much as possible. It’s also important to know

The main rules for writing a good tribute speech

My mom is a superhero, basically. Some examples: When my brother’s daughter was born, my mom literally made a huge bouquet out of baby socks — she rolled the socks into little rose shapes and stuck them onto wires and it was amazing. For the two family dogs, she slow-cooks their dog bones herself. They sit there on the stove stewing for hours. It’s like some artisanal butcher shop in Brooklyn. She buys my cat treats and toys even though she doesn’t even like cats and insisted on getting him an organic hemp scratching post. And despite the fact that we’re all in our 20s and 30s, my mom still sends me and my three siblings themed packages for every holiday — literally every holiday: Easter, Halloween, Valentine’s Day, St. Patrick’s Day, you name it. Usually the packages have themed socks in them. She is so next-level it’s insane.

This eulogy for mother is in the nature of humor and lightness. Such kind words would be nice for any mother or even other relatives. You can write something more touching. Look at this tribute to a beloved father from son:

My father is a defender of our family. He is an example of perfect husband and father. This is the case when a son seeks to be like his father. When I studied at school, our family was poor, My father was a simple factory worker. And my mom couldn’t work for health reasons. However, our defender wanted to give us better future. That’s why he worked nights. I found out later that he also was a guard in the local flower shop. My father agreed with the shop owner that he will work only at night. As you understand he slept very little and got a lot of health problems. However, now he has a son who is the best doctor in our locality. I provide him free high-quality treatment and carefree old age. My father gave me everything and I want to give him twice as much. He deserves the best in this world.

Of course, these are very simple and short sample tributes. You can write your history in more detail. It depends on your desire to open up to an audience. A tribute to my father may include a lot of funny and touching moments.

Help with Writing an Unforgettable Eulogy

If you’re looking for examples of eulogies, read on. But if you’re overwhelmed right now and you could use support in crafting a beautiful eulogy, or if you’d just like someone to help you write a tribute that is as special as your loved one, take a look at SpeechForm. They’ve combined technology with years of speech-crafting expertise to create high quality, affordable eulogy templates that will serve to guide your writing, with tips and prompts on where to personalize. Or if you prefer, you can work directly with their professional speech writing team to craft a bespoke remembrance. One thing we love is that they even help with your delivery, highlighting words and phrases to emphasize while you are speaking. Use code My21Farewelling to save 10% off.

One of the simplest ways to write a eulogy is to review a eulogy speech example that matches your own preferred tone and style. What makes a eulogy unique is the unique details you’ll share about the person themselves, which is why it’s essential to customize your eulogy to honor and celebrate the personality of your loved one.

You may want to start with our primer on how to write a eulogy. Then, use the following outline and eulogy examples to create a strong speech that communicates the message you want to share about the person who meant so much to you.

Eulogy Sample Outline

Using a eulogy sample outline is a proven way to create a great speech. Remember those Mad Libs books from your childhood? This process is similar: follow the outline and plug in the personal details applicable to your loved one.

These eulogy samples help you overcome writer’s block and keep you focused on the details that matter most. Aim to cap the eulogy at a maximum of 10 minutes total. The simplest eulogy outline can be broken down into three parts, so you’ll need to consider how much time to spend on each section:

  • First Section – Introduction: In the opening section, you need to cover a few basic pieces of information before moving onto the main section of the eulogy.
    • Set the tone by beginning with a poem, quote, or scripture that was meaningful to the person.
    • Names they were known by, including nicknames and maiden names.
    • Cause of death (an optional detail).
    • A brief insight into your relationship with the individual.
    • Accomplishments
    • Major life events
    • Stories or fond memories
    • How the person affected others
    • Childhood years
    • Travel adventures
    • Marriage and children
    • Any other thoughts you want to share about the person
    • A final take away from your theme
    • How you want family and friends to remember the individual
    • What the person would want you to remember them for
    • Quote, scripture, or song lyric
    • Thank attendees for participating

    Eulogy Examples for a Friend

    I can’t imagine how empty it will feel to spend time on the basketball court without Jim by my side. Our relationship was built with a basketball in hand, and evolved to share many family gatherings and other activities together over the years. With his passing, Jim is leaving behind a legacy of kindness, compassion, and generosity.

    Jim shared good humor and a big smile with everyone he met. Even though people often cursed at his practical jokes, he was an integral part of creating a solid foundation of friendship in our group. When times were difficult, he could always put a smile on my face. He held his head high until the end, showing what it looks like to finish strong.

    Eulogy Examples for Your Father

    Writing a eulogy for your dad may be really tough. How do you memorialize your hero amid grief and emotion? We hope these tips and the example below will help you in your process.

    My dad was my hero. He could make every person feel like they were the most important person in the world. Growing up, I knew that I could always ask Dad for help – and he would be willing to drop anything to lend a hand. He was a rock of stability in my childhood and a source of strength for our whole family.

    My father was a man who infused fun into the most mundane tasks. I remember how he would turn our bedtime routine into an adventure that included highlights from our favorite storybooks. He was a kind and thoughtful person. Every night at the dinner table, he encouraged us to talk about the things we were grateful for, and always had yummy treats for us kids hidden in the back of the pantry. I will miss you, Dad, and I’ll always hold onto the amazing memories we shared together.

    Eulogy Examples for Your Mother

    How can you ever do justice to a eulogy for your beloved mother – the woman who was always there with love and guidance through the ups and downs, the celebrations and challenging moments of your life? Here are a few tips for writing a eulogy for your mother:

    How to get your ideas for a Eulogy together

    Mood board – this is a type of collage that can include pictures, text and materials arranged in any order you like. Try adding a photo of your loved one, post-it notes with sayings or phrases written on them, key dates such as marriages or births, maps with important locations marked. This visual reminder of things you want to say about the person who has died may help you as you consider how to write a eulogy. Timeline – there are no rules for writing a eulogy, so you don’t have to get everything in order or precisely dated. But constructing a timeline of the person’s most significant life moments may help you to better decide what to include in your speech. Key words – make a list of words to describe the person. Think of as many words as you can and then highlight which words you think are most fitting. This list can act as a helpful prompt if you become stuck while writing a eulogy.

    Normally, a eulogy will be around three to five minutes long and take no longer than ten minutes. As to how many words a eulogy should be, that may depend on how quickly you talk. A funeral eulogy of between 500 and 1000 written words will take from around three and a half to seven and a half minutes to speak. Some funeral venues allocate a specific period of time for a funeral. The funeral director should be able to advise you, if you ask how long a eulogy should last, as part of the order of service.

    Source:

    https://www.legit.ng/1168970-how-write-a-tribute-speech-someone.html
    https://www.myfarewelling.com/article/eulogy-examples
    https://www.funeralguide.co.uk/help-resources/arranging-a-funeral/planning-the-service/how-to-write-a-eulogy


6 Common Career Goals Examples

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Examples of Goals for Work

The examples of goals for work for employee performance and development purposes in the succeeding sections follow the SMART goals guidelines. As a reminder, SMART is the acronym for Specific, Measurable, Achievable, Relevant, and Time-based. These are the attributes that each goal should contain. It takes practice because the general tendency has been to write vague statements for employee performance review purposes because they take less thought and require less commitment. SMART goals are precise as to what employees at any level should strive to accomplish.

SMART goals apply to employees or leadership, so obviously, the specific goals will be geared towards the individual’s role and level in your organization. Though development goals are usually broader than performance goals because they include striving for responsibility and positions outside the current job, they should still be SMART.

One of the many advantages of writing SMART goals is that it also makes it easier to identify how employees are accomplishing their work and how they will pursue goals since this is a collaborative process between the employee and supervisor. Following are some examples of goals for work divided into two major categories: performance goals and development goals.

6 career goals examples

1. Advance to a leadership position

Your specific path toward a leadership role greatly depends on your industry and where you’re starting out, and it can take many years to accomplish. Along the way, you may aim to accomplish some of these goals:

Short-term goals: Gain necessary experience with entry- and mid-level positions, attend leadership trainings, set up informational interviews with potential mentors and team leaders, network with cross-functional colleagues

“What are your career goals?” sample answer: Currently, I’m working on a project to unify our internal analytics processes across data analysis, data science, and data engineering departments by liaising with representatives from each department to identify and address pain points. I’m also attending weekly leadership training sessions to build my managerial skills as I build the skills I need to ultimately become a Director of Analytics.

2. Become a thought leader

Thought leaders exist in many areas within every industry, and their knowledge base can be expansive or niche. Depending on the type of thought leader you envision yourself becoming, you may aim to accomplish some of these goals:

“What are your career goals?” sample answer: I’ve been taking online courses in social work from the University of Michigan to strengthen my knowledge base as I work with community organizers toward our team goals, and I’m sharing our progress by writing for our company blog. In the next couple of years, I’m hoping to apply for Michigan’s MSW program to make an even stronger impact on our company and community.

3. Work toward personal development

Personal development, as it relates to your career goals, is all about bringing the best version of yourself to your career. When talking about any of the following, remember to connect them back to the work you’re doing for your organization:

“What are your career goals?” sample answer: I’d like to be seen as a valued connector within our organization, so I’ve been meeting with people in different departments to figure out how our lean IT team might better respond to their needs. Over the next few months, I’d like to lead more formal research into the matter and pilot a new request ticketing system.

4. Shift into a new career path

It can be tricky to talk about a desire to change careers during a performance review. You don’t need to share every detail of your career goal with your manager; it’s okay to stick to the transferable skills that you are building. Here are some things you may work toward as you approach a career change:

“What are your career goals?” sample answer: I envision myself as a strong communicator and I’d like to be selected to help with our team’s presentation during the next annual report meeting. To build my skills, I’ve been writing monthly progress recaps and distributing them on our team’s Slack channel. I’m also practicing my PowerPoint skills in an online Microsoft 365 Fundamentals Specialization.

5. Experience career stability

If your career goals aren’t your central life goals, you may be more focused on career stability rather than growth. Having a job that supports your broader life goals can be crucial. If you are working toward career stability, some of your goals may be:

“What are your career goals?” sample answer: My goal is to be seen as a strong colleague whom others view as reliable and attentive. I’ve been trying to welcome our newer coworkers by making myself available for any questions that come up about our processes and have been compiling their inquiries into an employee playbook that they can reference and share.

6. Create a career goal

Goals tend to shift over time as we learn more about ourselves and the world around us, and it’s likely that there will be times when you aren’t sure what your goal is. Not only is that normal, but it’s also a great time to explore your interests and think about your priorities in life. Here are some aims to consider:

Short-term goals: Attend seminars and training sessions, take a class, explore a hobby, learn a new skill, research various career paths, request informational interviews, network with people in different industries, find a career coach

“What are your career goals?” sample answer: I recently earned my psychology degree and am rediscovering my love of design, so I’m currently exploring ways to integrate both into my career. I’ve started taking introductory UX design courses and reading popular UX blogs, and I’m hoping to connect with some UI designers within the company over the next few months to hear more about their experiences and responsibilities.

Source:

https://www.linkedin.com/pulse/examples-goals-work-jennifer-orechwa
https://www.coursera.org/articles/career-goals-examples
https://www.hirebook.com/blog/professional-development-goals-examples


10 Online Jobs for Students that You Can Turn into a Career or a Business from Home

10 Best Online Work-From-Home Jobs for College Students

According to Debt.org, the average student loan debt was over $37,000 in 2017. Education costs are growing, and it goes without saying that managing your finances as a student can be difficult.

However, one of the best ways to keep yourself financially afloat and mitigate debt during college is to find a student job. Part-time work is an effective way to boost your monthly income, and the extra money can help pay down debt or even start a modest investment portfolio.

If you’re struggling to land a job on campus or in your college town, don’t fret. There are plenty of online job opportunities for college students that have a variety of benefits over traditional student jobs.

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Coronavirus Pandemic: A New Opportunity

As a result of the COVID-19 outbreak, companies have moved their daily work to online. However, there are still many businesses that have closed and thousands of workers that have lost their jobs. This is the sad truth of 2020. However, if you have a computer and an internet connection, there are endless new opportunities that you may not even know about! Countless online jobs are hiring individuals who have taken to the online world in search of their next career.

  1. Teach English:VIPKid, Qkids and Magic Ears all recruit native English speakers to teach online English classes to young kids in China. If you already have a degree in teaching, UoPeople offers a Masters of Education degree to help you propel your career in this field.
  2. Edit Content: If you have experience in quality analysis and checking for content errors, Reedsy is always looking for talented individuals for editing written works.
  3. Virtual Assistant: If you are an organized and motivated individual, try finding an online assistant job. Through Boldly or Belay, you can start doing pretty much anything from scheduling meetings and conferences to social media and website work.
  4. Professional Services: If you’re more acclimated to the professional side of things, then take a look at sites like FreeUp, SkipTheDrive, Remote and Working Not Working. There you’ll be able to find content, web development, marketing, design and other jobs.

Whatever career path you decide to choose, ensure that your CV and cover letter is tailored to each specific application. Additionally, be sure to highlight your skills that would make for a successful remote employee (such as independence, time management, responsibility, and communication).

Source:

https://www.moneycrashers.com/best-online-jobs-college-students/
https://www.uopeople.edu/blog/top-10-online-jobs-students-can-turn-career-business-home/
https://www.fastjobs.sg/singapore-jobs/en/all-categories-jobs/work-from-home-jobs-search/


Social media traffic

While you want it to be easy for readers to share your content, you also need to ensure your content is being shared correctly and effectively. Digital marketing has grown immensely, which means at some point you have to consider upping your search engine optimization (SEO) best practices.

social media keynote speaker neal schaffer

6 Ways to Immediately Boost Your Social Media Traffic

Building social media traffic is a lot like a city planner knowing how to efficiently get traffic in and out of a city. If each roadway into a city is a different source of website visitors, your social media traffic should certainly be a pillar to your highway infrastructure.

Getting people to your website through social media engagement can be tricky, especially if you’re on a limited budget and already attempting paid advertising. While paid social can certainly help boost your website traffic, how do you get people to go to your social channels?

As we all know, social media has the ability to be a major source of traffic to your site. The larger presence you build on social media, the more you can rely on steady social media traffic to your site.

How Do You Increase Social Media Traffic?

Increasing your social media traffic happens when you engage and build relationships on each network. Being readily available for customers, brand loyalists and potential buyers it helps you nurture these people through the purchasing process.

Each social network is different, but to get an immediate boost in your social traffic, there are some steadfast rules to follow for all your social channels. Remember that your content says everything about your brand, so make sure your blog posts, case studies or infographics go above and beyond to make the social sharing aspect greater.

social media analytics banner

Choosing the right social media channel for your business

SMART Goals

Ask questions like: What do they like or dislike? What motivates them? Are they career oriented? (HubSpot is doing an excellent job attracting these kinds of followers). Are they the trend followers? Are they sociable followers? (Example: Buzzfeed is doing a great job in attracting sociable and trend followers). Are they attention seekers? (this type would do anything for likes). For help in discovering your audience, you can use social listening tools to monitor keywords related to your business.

Brand Monitoring

You don’t have to be on all social media channels, just the ones that best help you accomplish your goals. Because even though setting up a profile won’t cost you anything, managing it will cost you time! Facebook and Twitter are great mediums for B2C (business to customer) type interactions.

Let’s talk hypothetically here. Imagine you own a bar, and you search for a hashtag such as “beer”; you’ll find out what people in your city talk about when to come to your services, and you can interact with them, and give them offers via a simple @ sign.

Linkedin is great for B2B (business to business) type interactions. Even in business to business environments, the core element is the human; businesses are groups of people, be attractive to people and businesses will find you interesting.

Pinterest is all about the visual element (Infographics and photographs, anything visually informative and relevant to your brand). Retailers love Instagram because it offers them the perfect opportunity to showcase their products.

I like and recommend SlideShare; you can present even the heaviest and complex information in a way that your target audience will easily understand. People go to SlideShare to get educated on complex issues, find solutions to problems, and of course, see some great presentations!

Let’s talk about costs for a second, shall we? At a first glance, social media will only cost you (or the person you give the task to) a few hours a day, which is nothing compared to the increase in sales that it can bring you. By increasing the traffic to your website significantly, all you have to do is close the deal.

What should I post on social media?

After choosing your social media networks and fully filling out your profiles, the next step is to create and publish posts. But how do you do that? Check out what your competition is doing and do it better than them!

After a while, you’ll find your voice or tone and put together your posting strategy. Use any relevant skills you have, for example if you’re good with photographing and Photoshop, you can share images and photos on Pinterest and Instagram.

Images and visual elements in general (videos, gifs) get more views, clicks, reshares and likes than any other type of post. On Facebook and Twitter, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than posts without visual content.

Facebook Engagement

Make sure you include visuals, hashtags, short text and emoticons when relevant for more interaction. You can post links, images; you can re-share, post quotes. A good idea would be to post the same type of content all week except for one day on which you post a different kind of content (to observe the effect it has in audience engagement).

Content Shared More than Once Might Go Viral

Not long ago, one of our own writers had a post go viral a full month after it was originally published, thanks to her implementation of this exact social promotion strategy. Julie’s message schedule was pretty simple. She tweeted once when the post went live, and then repeated it once 30 days later. The first tweet went relatively unnoticed, but the second one (a full month later) took off.

Regarding the message, Julie says: “The original publishing of the post didn’t cause much interest, beyond regular readers, nor did any of my posts on Facebook, Twitter, Tumblr, or LinkedIn. It was a little tweet I sent out, just one tweet, a month later. I was very glad I had put into place a structured system that didn’t just blast out one social message at the moment of publishing and call it good enough.”

graph

In Julie’s case, that second tweet brought her some pretty big traffic, and made the extra effort totally worth it. By sharing your content on social media more than once, you not only stand a chance of doubling your traffic, you also may double your chances of striking a chord and going viral. Of course, you should never become a spammer. Always remember there is a right way and a wrong way to share your content. Choose wisely.

Sources:

https://sproutsocial.com/insights/social-media-traffic/
https://nealschaffer.com/8-ways-get-more-website-traffic-via-social-media/
https://neilpatel.com/blog/double-your-social-media-traffic/
Social media traffic

This means finding out when your followers are most active, when you get the most engagements, etc. You’ll need to analyse your post performance at different times of the day and on different days to get an idea of this.

#1: Make Your Content Easy to Share

You drive more traffic to your site by reaching more people with your content and getting them to click on your links. The best way to achieve this is by getting your existing audience to share your content with their networks. So you need to make it easy for your blog readers to share your posts on social media if you want to drive more social media traffic.

This includes adding social share buttons to your blog posts so people can simply click on one to share the post. Take a look at how HubSpot adds not just one but two sets of social sharing buttons to their blog posts.

In addition to this, you could give your readers the option to share snippets of your post by using Click to Tweet . This way, they’ll be sharing the most intriguing parts of your post to entice their followers to visit your site to read more.

Social Media and Traffic:

The social media world is home to more than 3.4 billion active users. Social media is said to be the primary source for generating eCommerce traffic. Social media leads ahead of the traditional media in driving traffic to your website. They bring in ample of opportunities to gain the business visitors and convert into leads.

1. Optimize Your Social Media Profiles:

Social media profiles play a crucial role in brand building and recognition. A good social media profile can drive a good amount of traffic to your website. Optimizing your social media profiles are as important as optimizing your website’s SEO. Ensure your social media biographies include relevant keywords. Also, make sure you do not miss any information while filling your profile details.

2. Engage with Your Target Audience Consistently:

Social media helps you connect to your target audience directly. You can interact with your audience, get feedback in real-time, and better your customer experience. Consistent engagement with your audience can boost traffic to your social media profile and website. This also improves the opinion of audiences in the company’s perspective.

One of the most vital aspects of social media management is to keep your audience consistently engaged. Digital engagement with your audience is a seamless process and should not be combined with self-promotion. For a successful audience engagement with your brand or website, you need to consider several points in mind:

One of the social media marketing strategies is managing your social media inboxes regularly.
Once, you learn the art of using social media management tools, you can stay at the top of the social game. Lead through your single-stream inbox with social events, and a niche content in your social feeds. Gaining your audience’s visibility will take time, but you need to put efforts to drive traffic continuously.

3. Post Consistently:

Every social media user desires to achieve accountability of a good list of followers. Posting regularly on your social media can help you develop an excellent social media marketing strategy. Posting frequency and the number of followers and likes you gain depends on certain factors like:

For this, you must measure the best frequency with your audience. You can also monitor the posting frequencies of other brands and your competitors. This helps you define your frequency to increase social media engagement.

4. Create Viral Content like Memes:

The term “viral” is pretty much related to social media. Anything you find unique, enticing or relatable has the potential to drive more traffic. Viral contents are quintessential if you want to increase your site traffic. However, it is not an easy deal at all. Remember, not all your posts can be viral. For content to be viral, it is essential that:

We all dig into content that contains humor or hilarious memes. All of us are enjoying them and welcoming them. Some are funny videos, gifs, or images with secure messages or funny captions. You can easily incorporate these memes to your brands or products. Make sure you use it for fun and publicity. Stay away from any sensitive issues that may get in the way of your brand identity or that may stir controversy.

The viral recipe or food videos are taking over social media by a storm. These drooling videos and visuals make us want more. These viral videos have something in common. They are appealing to human senses, and things that make them more indulging are

5. Focus on Sharing Visual Content:

As per the factual figures, visual content can get you more likes and shares than the ordinary content. Invest time in creating visuals that speak volumes about you, your brand, and your niche products. Make sure your visuals are too unique to get unnoticed. Later, focus on sharing the same with your target audience.

6. Post Actively and When your Audience is Active:

The key to increasing your follower count is consistent posting. For these businesses have to be proactive in their social media game. To increase the visibility of your profile, focus on regular publishing. Once you see a spark in your social media traffic, do not be lazy to post. It is a continuous effort that you need to make to shine in this challenging world.

To maintain a publishing schedule, you can use social media management tools available online. You can also use social media planner or calendar to optimize your publishing activity. These tools help you post regularly considering the location, time zone, and necessary factors. Take out the metrics of how much you post typically on each social site, and what is the time you publish your post?

6. Run Q&A Polls and Social Media Contests:

Social media contests and polls are interesting and exciting ways to engage your audience. Such activities also help you improve the communication gap between you and your target audience. Running quizzes, polls, and contests can indulge your audience in sharing, talking, liking, and following. This also makes them aware of your brand, website, and products.

Tip 6. Share links in social media groups

Leverage social media groups to drive traffic to your website. Seek out the people most likely to be interested in your content and click on your links by sharing your content in groups dedicated to your field.

How you present your social media visuals and the text you use in your captions can also help increase your social media referrals. Find a way to pique your audience’s curiosity and leave them wanting more. Here are a few techniques you can use:

  • Create a hook: Hook your audience with something interesting to get them invested, such as an intriguing headline or the first part of a story. Then let them know that they can find out more on your website.
  • Appeal to their FOMO: You can rely on people’s fear of missing out (FOMO) by underlining how indispensable it is for them to find out more (on your website), and how they don’t want to be the last ones to know.
  • Use emotions: Emotional messages or provocative images can appeal to your audience’s emotions, leading them to be emotionally involved and wanting to continue engaging with your content.
  • Add a CTA: A simple and effective way to encourage social media followers to check out your website is to simply tell them to do so. Add a short and clear call-to-action (CTA) with the link to your webpage in your posts.

Whenever you use the above techniques, be sure to always deliver on what you promised in your post when users click through. And steer clear of misleading or sensationalized clickbait headlines that lead to low-quality webpages. While clickbait strategies might help you drive more traffic in the short term, in the long run, people will be less likely to click through, fearing that they might be disappointed again. In addition, research found that, while clickbait headlines might increase clicks, users tend to like and share the content less.

Sources:

https://influencermarketinghub.com/social-media-traffic/
https://blog.wishpond.com/post/115675437855/social-media-traffic
https://www.contentstadium.com/blog/how-to-drive-traffic-from-social-media-to-your-website/
Social media traffic

Facebook continues to be the most popular and largest social media site with 2 billion monthly users. According to reports, nearly 8-in-10 Internet users in America use Facebook (79%). More recently, older adults have started to join Facebook.

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How to Drive Social Media Website Traffic

I’ve heard a lot of ecommerce site owners say that social media didn’t produce the results they expected. They struggle to get likes and shares, and the traffic they produce from social media is almost equal to zero.

I’m here to tell you: Don’t give up on your social media effort! Sure, there are plenty of other stores on social media, and everyone is competing for customers’ attention. But, that shouldn’t hold you back. You just need to learn how to stand out from the crowd.

We designed this guide to help ecommerce stores that don’t have an in-house social media guru. This is a step-by-step guide to the best practices for using social media to drive traffic to your site. Plus, at the end of the article, you can download our Social Media Management Checklist for FREE.

Social media basics

1. Set goals

Before you start posting on social media, set goals. You need to determine what KPIs – key performance indicators – you want to measure. You can look at likes, the number of followers, the level of engagement, and importantly, how much traffic you drive from each post or each social media network.

2. Track your KPIs weekly

One easy way to do this is to create a Google Sheet or an Excel spreadsheet where you can track your numbers. Every Monday, start your week by checking your KPIs and analyzing the results. Make some changes and then check to see the impact the following week.

It helps to follow the general rule of A/B testing: don’t make too many changes, or you won’t know what works, and what doesn’t. Make small changes and track the impact of each change to create a winning strategy overall.

3. Know your audience

Knowing your audience is the key to success on social media. By knowing your audience, you will know what appeals to them, how you can stand out from your competitors, and how to simply get noticed in a busy newsfeed.

4. Know your limits

How many accounts can you optimize at once? How many free hours do you have? Do you have the resources to have a dedicated person manage your social media? Answer these questions before you get started. It’s better to be “awesome” on 2 platforms than be “okay” on 5 platforms.

Reason 1: Content Overload

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Each network handles the algorithms differently. Instagram claims to show us every post from everyone we follow, but prioritizes the order we see them in. Facebook has possibly the most sophisticated algorithm that restricts what we see. Twitter lets us switch between algorithmic and non-algorithmic feed while LinkedIn seems set to copy Facebook’s strategy.

Before we delve into discussing platform-specific content types that can help you earn more click-throughs, let’s first focus on the most basic strategy to boost your social media traffic – collaborating with your audience.

Step 6: Schedule

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We use MeetEdgar for our scheduling and automation across Twitter and LinkedIn. We’re able to make categories, and choose what time content publishes using those categories — the library will randomize itself and post content in rotation so that you’er not bombarding people with the same tweets day after day.

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When you’re broadcasting your content, you have everything you need to schedule your content. After we’ve loaded our three tweets into Hootsuite the first day our content is published, we take those same splinters and immediately load them into MeetEdgar.

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This tells us when copy is getting fatigued and if we should update it—it’s also where quote images come into play. Content blurbs get tiring and are easily ignored. Image based tweets will keep your followers on their toes and clicking your content.

Sources:

https://www.optimonk.com/how-to-drive-website-traffic-from-social-media-the-ultimate-guide-checklist-for-ecommerce/
https://www.socialbakers.com/blog/how-to-increase-your-social-media-traffic
https://www.digitalmarketer.com/blog/get-more-social-media-traffic/


Business development

Importantly, there are new digital strategies that can accelerate referrals. Making your specific expertise more visible is the key. This allows people to make better referrals and increases your referral base beyond clients and a few business contacts.

Modern Marketing Funnel

What Are the Basics of Business Development?

In the simplest terms, business development can be summarized as the ideas, initiatives, and activities that help make a business better. This includes increasing revenues, growth in terms of business expansion, increasing profitability by building strategic partnerships, and making strategic business decisions.

“Business Development Executive,” “Manager of Business Development,” and “VP, Business Development” are all impressive job titles often heard in business organizations. Sales, strategic initiatives, business partnerships, market development, business expansion, and marketing—all of these fields are involved in business development but are often mixed up and mistakenly viewed as the sole function of business development.

Key Takeaways

Business Development vs. Sales

Sales is the task of converting leads or opportunities into new clients. Business development is a broader term that encompasses many activities beyond the sales function. And while there is some overlap, most traditional BD roles are only lightly involved in closing new clients.

Business development is often confused with sales. This is not too surprising because many people who are clearly in sales have taken to using the title of Business Developer. Presumably this is done because the organization believes that the BD designation avoids some possible stigma associated with sales.

Nowhere is this practice more prevalent than in professional services. Accountants, lawyers and strategy consultants do not want to be seen as “pushy sales people.” This titular bias is firmly rooted despite the fact that developing new business is an important role of most senior members of professional services firms.

Since so many clients want to meet and get to know the professionals they will be working with, the Seller-doer role is well established in many firms. The preference for Seller-doers also tends to discourage firms from fielding a full-time sales force.

As an alternative approach to leveraging fee-earners’ time, some firms have one or more Business Developers on staff. In the professional services context, these folks are often involved in lead generation and qualification, as well as supporting the Seller-doers in their efforts to close new clients. In other organizational contexts, this role might be thought of as a sales support role.

The result of this confusing picture is that many professional services firms call sales “business development” and make it part of every senior professional’s role. They may also include some marketing functions, such as lead generation and lead nurturing, into the professional’s BD responsibilities.

Strategic Business Development

Caught between the pressures of client work and an urgent need for new business they cast about for something quick and easy that will produce short term results. Of course this is no real strategy at all.

Strategic business development is the alignment of business development processes and procedures with your firm’s strategic business goals. The role of strategic business development is to acquire ideal clients for your highest priority services using brand promises that you can deliver upon.

Deciding which targets to pursue and strategies to employ to develop new business is actually a high stakes decision. A good strategy, well implemented, can drive high levels of growth and profitability. A faulty strategy can stymie growth and frustrate valuable talent.

Yet many firms falter at this critical step. They rely on habit, anecdotes and fads — or worse still, “this is how we have always done it.” In a later section we’ll cover how to develop your strategic business development plan. But first we’ll cover some of the strategies that may go into that plan.

How Can Sales And Business Development Better Work Together?

Clearly define what BDRs and SDRs do

To give you a practical example, when I was a BDR for a SaaS company, I was only in charge of sending the first emails and would then pass the lead to sales. The problem was, my AE thought I was going to follow up on those leads.

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Make your ideal customer profiles visible

If you haven’t already done so, make sure you do thorough user research and create your ideal customer profile. This research will highlight details about your audience that you can use for everything from marketing to ads to content creation and, of course, to find new clients.

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Organize regular alignment meetings

BDR and AE alignment

Create experience-sharing moments

Link part of the bonus to team performance

While this may work for AEs, it forces BDRs to focus solely on their number. As a result, they’re likely to develop lower quality leads — pushing leads regardless of quality, resulting in lower conversions and sales at the end of the pipeline.

Base part of the individual bonus on the team’s performance. With this approach, the team must work together to get the bonus. Since they depend on one another to hit the numbers, they’ll coordinate activities and push harder when they fall short of their goals.

The Future Of Business Development

Business development is a powerful tool for business growth — but not everyone understands it. As a result, it’s somewhat underrated and unappreciated. And the fact that it’s so closely tied to sales (but isn’t sales) creates even more confusion.

We are now at a stage where business development is defining its borders. Companies are investing in this role to stay ahead of the competition. According to the 2020 Future of Jobs Survey by the World Economic Forum, business development positions are the sixth most in-demand emerging job roles, where data scientists came in first.

Changes in customer behaviors make business development vital. People now have plenty of ways to find (or not find) your company, and business development is the only role that’s tasked with following the trends and finding new channels to connect with prospects.

It needs to work closely with other departments to get access to the right resources and make things happen — especially sales, since they are the ones who ultimately turn business development into revenue.

Authorship:

https://www.investopedia.com/articles/personal-finance/090815/basics-business-development.asp
https://hingemarketing.com/blog/story/business-development-strategy-a-high-growth-approach
https://www.saleshacker.com/what-is-business-development/