Let’s admit it, Instagram is a phenomenon among social media platforms. It’s very visual, easy to use and works best on mobile devices. Nowadays, almost everyone has an Instagram account, so what better place to try stepping into the spotlights?
However, if you need to build an account from scratch you might definitely find the task a bit daunting. But don’t worry! This social media paper is here to make things easier for you, so read on.
Signing Up to Instagram
The most difficult step of the initial Instagram setup is probably choosing your username. If you’re opening an account on behalf of your business, then it would be best to keep your usernames uniform on all social media platforms. Same goes for your e-mail address. This way, you’ll work towards brand consistency and people will be able to recognize you across all the different marketing channels.
Choosing the Right Profile Picture
When it comes to profile pictures, make sure your photo of choice is clear and clutter free. This is very important because Instagram is a platform used mostly on mobile devices. If your profile pic is kind of messy, it will be hard to recognize when it’s small.
Businesses usually use their company logo to promote their brand on Instagram. Other variants include the shortened logo, an acronym or a mascot, although neither of them is mandatory. Any photo works as long as it’s representative and high-quality.
Writing Your Bio
Creating a great profile description shouldn’t be taken lightly. Although keeping it brief is a golden rule of Instagram – as people are, most of the time, in a constant scrolling spree, it should also be used to tell your story. While the concepts of ‘storytelling’ and ‘keeping it brief’ might seem contrary and difficult to tackle, just keep in mind that you only have to give your audience an idea of who you are and why you are worth following.
Instagram allows you to add one hyperlink to your profile. This means that you are given one chance to redirect your audience to a website where people can learn more about you. Make sure not to overlook this option.
It’s best to add an URL to a landing page which is specially designed to engage with your Instagram followers. This way you will make them want to subscribe to your personal or business website as well.
The platform also offers you the possibility to connect your other social media accounts as well. Having a solid social media foundation will allow you to sketch your presence even better, especially when it comes to the Instagram – Facebook – Twitter trio.
Creating Great Content
Instagram is a very visual platform. That’s actually one of the aspects that makes it so agreeable to users.
There are several types of photos that will work best on Instagram. You can start by uploading selfies – especially if you thrive to be an influencer, square shots – awesome for scenery, design, architecture, and food or even perspective shots – which usually engage the audience best.
Also remember to add hashtags, as they’re an easy way to get your content to be noticed. They work by connecting your presence to the right niche, as they are increasingly popular and easy to follow.
Whether you’re thinking about setting up a profile for yourself or your business, Instagram is definitely not a social media platform to overlook.
It’s colored, it’s fascinating, and we could even say that it’s where all the fun takes place nowadays, so make sure not to miss out on any of it.